Digital transformation helps businesses
”For us, the internet changed everything,” says John Porter, CEO of Telenet. “The internet resulted in a deluge of suppliers with services similar to ours.” Digitisation also changed the relationship with customers. “Our customers are connected to the internet in more and more ways,” says Porter. “Not just with a classic PC and television, but also laptops, smartphones, tablets and smart watches.” A practically noiseless evolution for the consumer, which considerably changed Telenet’s business model. “We used to mainly sell bundles: the focus was on products. Telephony, internet and television. Now it is all about data: how many gigabytes does the customer need?”
There is no escaping anymore: digitization is here to stay. Companies should not ask themselves whether to go digital, but rather how the evolution can change their sector or even turn it upside down.
Digital transformation means transformation of an enterprise’s business model, operating model and/or customer engagement model in response to the exponential digitisation of our society and business landscape across all industries.
- Adapt to a sector’s new norm. For instance, peer recommendations in the travel and hospitality sector or self-care in the telecoms and utility sectors.
- Define new propositions that fundamentally disrupt a sector’s? economic business or operating model. For instance, content distribution in the media sector, like Netflix, or Uber in the transportation sector.
- Grow by adopting new technologies and developing new business opportunities, often with innovative ??business partners.
Client perspective on Digital
Europe creates only half as many new businesses as the United States; it’s not for a lack of ideas, but the fear of failure. So, rather than focus on promoting successful business icons, the WATIFY campaign, launched in 2014 by the European Commission with Deloitte, addresses this question of “doubt” in a positive manner. Doubt, according to a recent study, is preventing 46.7% of the EU’s adult population from creating their own business. The whole issue is summed up in the slogan “Doubt is Good”.
The stakes are high. It is estimated that 1.5 million additional jobs would be created by the digital economy if businesses in Europe displayed the same digital commitment as the United States or Sweden.
Doubt is Good
Our clients, across all industries, are moving to digital. In response, Deloitte Digital, a bold and innovative part of Deloitte, offers deep expertise and capabilities to help our clients respond to their changing customer, technology and competitor landscape.
Koen Vandaele , Managing Partner Consulting, Deloitte Belgium
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