Analytics
Retrieving value out of data
With the increasing digitisation of society, companies are gathering more and more data than ever before. Computers are becoming more powerful, and thanks to smart algorithms they are able to process large quantities of data very quickly. Data analytics is about retrieving value out of data, giving a better insight into customer behaviour or preferences.
For instance, making sure that trucks deliver goods along the most optimal paths. Or deciding which of your ten thousand product catalogues to put on the first page of your website, in order to maximise sales.
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Analytics can help businesses:
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Analytics